Glen Yausep

ARE YOU NOT ENTERTAINED?

Are You Not Entertained?

Cineplex Plus

Cineplex Plus

Checkout Efficiency

Q: Which benchmark KPI to use for efficiency of checkout?

Outcome: Despite adding concessions as an extra step, users managed to checkout 3 seconds faster on average as a result of a more streamlined information architecture.

Aesthetics, Usability & Satisfaction

Q: How to quantify and standardize user satisfaction?

Outcome: The current Cineplex app (v7.6.5) ranks very low on aesthetics and slightly low on usability. The new design improves usability and dramatically enhances UI.

Outcome: The current Cineplex app (v7.6.5) ranks very low on aesthetics and slightly low on usability. The new design improves usability and dramatically enhances UI.

Aesthetics, Usability & Satisfaction

Q: How to quantify and standardize user satisfaction?

Discovery

Discovery

32%

32%

User Satisfaction

User Satisfaction

15%

15%

Checkout Efficiency

Checkout Efficiency

+10

+10

New Page Designs

New Page Designs

THE IDEA

THE IDEA

Design for a New Age of Digital Content Consumption

Design for a New Age of Digital Content Consumption

Movie theatres have taken a huge hit since the global pandemic. The ubiquity and ease of access to movies from streaming services have since then rendered movie-going obsolete as Cineplex's revenue and sales continue to plummet.


This project wishes to analyze and address these issues while offering a design intervention that based on user research and behaviour analysis will provide an innovative and dynamic new way of positioning Cineplex.

⚠️ CHALLENGE

⚠️ CHALLENGE

Cineplex's Decline

Cineplex's Decline

The Cineplex digital infrastructure lacks features and is outdated (App Store reviews). The challenge is to recognize needs and pain points, ensuring a delicate balance that preserved broad usability.

The Cineplex digital infrastructure lacks features and is outdated (App Store reviews). The challenge is to recognize needs and pain points, ensuring a delicate balance that preserved broad usability.

🎯 GOAL

🎯 GOAL

Improve Digital Experience

Improve Digital Experience

The Cineplex digital infrastructure is largely outdated (App Store reviews). The challenge is to recognize needs and pain points, ensuring a delicate balance that preserved broad usability.

📊 RESULT

📊 RESULT

Innovative Ecosystem

Innovative Ecosystem

Enhanced design of mobile app, leading to greater efficiency and a singular platform that unifies Cineplex digital. Added a new experience through a dedicated app for Apple Vision Pro.

Enhanced design of mobile app, leading to greater efficiency and a singular platform that unifies Cineplex digital. Added a new experience through a dedicated app for Apple Vision Pro.

Define

Define

📋 Surveys

📋 Surveys

87 respondents

To collect choice based data

To collect choice based data

Process: Designed an online survey with predefined questions and answers

Process: Designed an online survey with predefined questions and answers

Tools: Google Forms, Excel

Tools: Google Forms, Excel

🎙️ Interviews

🎙️ Interviews

23 respondents

To observe user interaction

To observe user interaction

Process: Define key tasks, conduct usability testing and record respondent data.

Process: Define key tasks, conduct usability testing and record respondent data.

Tools: Figma, Notion, Excel

Tools: Figma, Notion, Excel

👥 Focus Groups

👥 Focus Groups

17 respondents

Present and collect data

Present and collect data

Process: Present final interface design and collect individual and group responses.

Process: Present final interface design and collect individual and group responses.

Tools: Figma, FigJam, Excel

Tools: Figma, FigJam, Excel

Prototype

Prototype

User Satisfaction

Q: How to quantify and standardize user satisfaction?

Outcome: The current Cineplex app (v7.6.5) ranks very low on aesthetics and slightly low on usability. The new design improves usability and dramatically enhances UI.

Checkout Efficiency

Q: Which benchmark KPI to use for efficiency of checkout?

Outcome: Despite adding concessions as an extra step, users managed to checkout 3 seconds faster on average as a result of a more streamlined information architecture.

THROUGH THE LOOKING GLASS

THROUGH THE LOOKING GLASS

Optimized for Apple VisionPro

Optimized for Apple VisionPro

Problem: Home viewing experiences are limited by screen size. This limits the experience.


Solution: An infinite canvas that projects an unconstrained display to the eyes of the viewer.

Problem: Home viewing experiences are limited by screen size. This limits the experience.


Solution: An infinite canvas that projects an unconstrained display to the eyes of the viewer.

Problem: Home viewing experiences are limited by screen size. This limits the experience.


Solution: An infinite canvas that projects an unconstrained display to the eyes of the viewer.

Reflection

Reflection

If I had more time

⏰ If I had more time

Given more time, I would like to explore more user experience metrics and ran more statistical analyses.

Given more time, I would like to explore more user experience metrics and ran more statistical analyses.

🧠 Learning points

🧠 Learning points

I had a deep dive into design principles for Apple Vision Pro while using my understanding of web usability.

I had a deep dive into design principles for Apple Vision Pro while using my understanding of web usability.

Design by Glen Yausep

Let's build the future together!

© 2024 • Made by Glen Samuel Yausep

Projects

Tesla PiOS

Socials

Design by Glen Yausep

Let's build the future together!

© 2024 • Made by Glen Samuel Yausep

Design by Glen Yausep

Let's build the future together!

© 2024 • Made by Glen Samuel Yausep

Projects

Tesla PiOS