Glen Yausep
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THE EVERYTHING STORE
THE EVERYTHING STORE
Amazon Prime App
Amazon Prime App
Executive Summary
Executive Summary
OUTCOME
Adoption Potential
Adoption Potential
One single platform enables users to access all 3 services. 92% of respondents showed interest.
One single platform enables users to access all 3 services. 92% of respondents showed interest.
Cross Service Discovery
Cross Service Discovery
If the current conversion rate is 7%, this improvement pushes it to 10.74% on better discovery alone
If the current conversion rate is 7%, this improvement pushes it to 10.74% on better discovery alone
ARPU Hypothesis
ARPU Hypothesis
Assuming $500M development cost and 5% incremental CAGR, return on investment over 5 years is at 931%.
Assuming $500M development cost and 5% incremental CAGR, return on investment over 5 years is at 931%.
ABOUT
ABOUT
The Everything Store
The Everything Store
Thesis Project
Amazon has been a household name by modern standards and Amazon Prime a staple monthly cost. Their efforts to bettering their service and expanding has been a testament to their flywheel. However their success across other platforms has not been as favourable as their primary star child (Marketplace).
This project aims to enhance the Amazon digital ecosystem.
Amazon has been a household name by modern standards and Amazon Prime a staple monthly cost. Their efforts to bettering their service and expanding has been a testament to their flywheel. However their success across other platforms has not been as favourable as their primary star child (Marketplace).
This project aims to enhance the Amazon digital ecosystem.
⚠️ CHALLENGE
⚠️ CHALLENGE
Sunken Costs
Sunken Costs
An Amazon Prime subscription grants access to Prime Video and Amazon Music Research shows that users were not aware of this offering.
An Amazon Prime subscription grants access to Prime Video and Amazon Music Research shows that users were not aware of this offering.
🎯 GOAL
🎯 GOAL
Standardize and Unify
Standardize and Unify
This intervention seeks to streamline and unify all that Amazon has to offer to intervene against the primary pain point of fragmented experiences.
This intervention seeks to streamline and unify all that Amazon has to offer to intervene against the primary pain point of fragmented experiences.
📊 RESULT
📊 RESULT
Dynamic Digital Experience
Dynamic Digital Experience
This project combines all three platforms into one unified application to drive subscriber engagement and incentivizes non-subscribers.
This project combines all three platforms into one unified application to drive subscriber engagement and incentivizes non-subscribers.
UX Research
UX Research
Usage Frequency
Significant disparity in usage that if increased is mutually beneficial.
Switching Frequency
Presents the behavioural friction enacted when daily.
Primary Device Used
The preponderance of discovery is done on a mobile device.
BEHAVIOUR ANALYSIS
USER PAIN POINTS
Underutilization
At no extra cost, users can access movie and music streaming. Yet total users for video and music are far off.
No Continuity
At less than 10% relevance between one app to the next, there is major room for improvement
Fragmented UI
41% of respondents reported issues with inconsistency and 17% stopped using after first attempt.
Behaviour Analysis
User Pain Points
Data Validity
Usage Frequency
Significant disparity in usage that if increased is mutually beneficial.
Switching Frequency
Presents the behavioural friction during daily interactions.
Primary Device Used
The preponderance of discovery is done on a mobile device.
Behaviour Analysis
User Pain Points
Data Validity
Usage Frequency
Significant disparity in usage that if increased is mutually beneficial.
Switching Frequency
Presents the behavioural friction during daily interactions.
Primary Device Used
The preponderance of discovery is done on a mobile device.
Amazon Marketplace
Amazon Marketplace
AMAZON MARKETPLACE
Social Commerce
Social and conversational commerce are emerging trends with sales projected to reach $79.6 billion by 2025 in the US alone.
Messaging adds a locally integrated 2nd hand market, while enabling buyer and seller communication as social engagement.
AMAZON MARKETPLACE
Alexa AI Personal Shopper
The advent of AI presents an opportunity for Amazon’s virtual assistant Alexa to aid users scour the catalogue in impeccable specificity and personalization.
AMAZON MARKETPLACE
The Queen's Gambit
In the three weeks after ‘The Queen’s Gambit’ premiered on Netflix, unit sales of chess sets jumped 87% and chess book sales rose 603%.
Amazon could be a major beneficiary of this trigger-to-phenomena sensation given how inextricably linked Prime Video and Amazon Music will be to Marketplace.
This will be capitalized through highly personalized From Prime Video and From Amazon Music tabs on Marketplace.
Social Commerce
Social and conversational commerce are emerging trends with sales projected to reach $79.6 billion by 2025 in the US alone.
Messaging adds a locally integrated 2nd hand market, while enabling buyer and seller communication as social engagement.Alexa AI Personal Shopper
The advent of AI presents an opportunity for Amazon’s virtual assistant Alexa to aid users scour the catalogue in impeccable specificity and personalization.
The Queen's Gambit
In the three weeks after ‘The Queen’s Gambit’ premiered on Netflix, unit sales of chess sets jumped 87% and chess book sales rose 603%.
Amazon could be a major beneficiary of this trigger-to-phenomena sensation given how inextricably linked Prime Video and Amazon Music will be to Marketplace.
This will be capitalized through highly personalized From Prime Video and From Amazon Music tabs on Marketplace.Social Commerce
Social and conversational commerce are emerging trends with sales projected to reach $79.6 billion by 2025 in the US alone.
Messaging adds a locally integrated 2nd hand market, while enabling buyer and seller communication as social engagement.Alexa AI Personal Shopper
The advent of AI presents an opportunity for Amazon’s virtual assistant Alexa to aid users scour the catalogue in impeccable specificity and personalization.
The Queen's Gambit
In the three weeks after ‘The Queen’s Gambit’ premiered on Netflix, unit sales of chess sets jumped 87% and chess book sales rose 603%.
Amazon could be a major beneficiary of this trigger-to-phenomena sensation given how inextricably linked Prime Video and Amazon Music will be to Marketplace.
This will be capitalized through highly personalized From Prime Video and From Amazon Music tabs on Marketplace.Social Commerce
Social and conversational commerce are emerging trends with sales projected to reach $79.6 billion by 2025 in the US alone.
Messaging adds a locally integrated 2nd hand market, while enabling buyer and seller communication as social engagement.Alexa AI Personal Shopper
The advent of AI presents an opportunity for Amazon’s virtual assistant Alexa to aid users scour the catalogue in impeccable specificity and personalization.
The Queen's Gambit
In the three weeks after ‘The Queen’s Gambit’ premiered on Netflix, unit sales of chess sets jumped 87% and chess book sales rose 603%.
Amazon could be a major beneficiary of this trigger-to-phenomena sensation given how inextricably linked Prime Video and Amazon Music will be to Marketplace.
This will be capitalized through highly personalized From Prime Video and From Amazon Music tabs on Marketplace.Social Commerce
Social and conversational commerce are emerging trends with sales projected to reach $79.6 billion by 2025 in the US alone.
Messaging adds a locally integrated 2nd hand market, while enabling buyer and seller communication as social engagement.Alexa AI Personal Shopper
The advent of AI presents an opportunity for Amazon’s virtual assistant Alexa to aid users scour the catalogue in impeccable specificity and personalization.
The Queen's Gambit
In the three weeks after ‘The Queen’s Gambit’ premiered on Netflix, unit sales of chess sets jumped 87% and chess book sales rose 603%.
Amazon could be a major beneficiary of this trigger-to-phenomena sensation given how inextricably linked Prime Video and Amazon Music will be to Marketplace.
This will be capitalized through highly personalized From Prime Video and From Amazon Music tabs on Marketplace.
Prime Video
PRIME VIDEO
On-the-Go Previews
One of the leading pain points related to Prime Video is the lack of discoverability and a lacklustre algorithm.
This segment places personalized short-form content front and centre for a more deliberate interaction with a consumption model that's growing increasingly popular.
PRIME VIDEO
Prime Video X-Ray
Similar to ‘The Queen’s Gambit’ hypothesis as mentioned in Marketplace, Prime Video X-Ray features the same nuanced personalized recommendations that unite the platforms in a lucrative way.
Purchase film or show merchandise on Amazon Marketplace
Listen to film or show soundtracks on Amazon Music
PRIME VIDEO
On-the-Go Previews
One of the leading pain points related to Prime Video is the lack of discoverability and a lacklustre algorithm.
This segment places personalized short-form content front and centre for a more deliberate interaction with a consumption model that's growing increasingly popular.PRIME VIDEO
Prime Video X-Ray
Similar to ‘The Queen’s Gambit’ hypothesis as mentioned in Marketplace, Prime Video X-Ray features the same nuanced personalized recommendations that unite the platforms in a lucrative way.
Purchase film or show merchandise on Amazon Marketplace
Listen to film or show soundtracks on Amazon MusicPRIME VIDEO
On-the-Go Previews
One of the leading pain points related to Prime Video is the lack of discoverability and a lacklustre algorithm.
This segment places personalized short-form content front and centre for a more deliberate interaction with a consumption model that's growing increasingly popular.PRIME VIDEO
Prime Video X-Ray
Similar to ‘The Queen’s Gambit’ hypothesis as mentioned in Marketplace, Prime Video X-Ray features the same nuanced personalized recommendations that unite the platforms in a lucrative way.
Purchase film or show merchandise on Amazon Marketplace
Listen to film or show soundtracks on Amazon MusicPRIME VIDEO
On-the-Go Previews
One of the leading pain points related to Prime Video is the lack of discoverability and a lacklustre algorithm.
This segment places personalized short-form content front and centre for a more deliberate interaction with a consumption model that's growing increasingly popular.PRIME VIDEO
Prime Video X-Ray
Similar to ‘The Queen’s Gambit’ hypothesis as mentioned in Marketplace, Prime Video X-Ray features the same nuanced personalized recommendations that unite the platforms in a lucrative way.
Purchase film or show merchandise on Amazon Marketplace
Listen to film or show soundtracks on Amazon MusicPRIME VIDEO
On-the-Go Previews
One of the leading pain points related to Prime Video is the lack of discoverability and a lacklustre algorithm.
This segment places personalized short-form content front and centre for a more deliberate interaction with a consumption model that's growing increasingly popular.PRIME VIDEO
Prime Video X-Ray
Similar to ‘The Queen’s Gambit’ hypothesis as mentioned in Marketplace, Prime Video X-Ray features the same nuanced personalized recommendations that unite the platforms in a lucrative way.
Purchase film or show merchandise on Amazon Marketplace
Listen to film or show soundtracks on Amazon Music
Amazon Music
AMAZON MUSIC
Home Page Refresh
The new design balances out both customizability and integrate machine learning and artificial intelligence. This again enables a hyper-personalized experience.
The two main features include a dynamic personalized station and a customizable quick access tab
AMAZON MUSIC
Enhanced Discoverability
One of the centrepieces to a good music streaming experience lies in the user’s ability to receive personalized recommendations.
The ‘Previews’ section takes care of that by layering in explorative search over the direct search function through algorithm-based explorative previews and a shortcut access to ‘add to library’
AMAZON MUSIC
Soundtracks from Prime Video
Amazon Music automatically recommends soundtracks and songs from the content watched on Prime Video enabling users to further immerse themselves in a seamless experience.
Listen to songs and soundtracks heard on Prime Video straight on Amazon Music
Delve in the ecosystem without the need for 3rd party software and services
AMAZON MUSIC
Home Page Refresh
The new design balances out both customizability and integrate machine learning and artificial intelligence. This again enables a hyper-personalized experience.
The two main features include a dynamic personalized station and a customizable quick access tabAMAZON MUSIC
Enhanced Discoverability
One of the centrepieces to a good music streaming experience lies in the user’s ability to receive personalized recommendations.
The ‘Previews’ section takes care of that by layering in explorative search over the direct search function through algorithm-based explorative previews and a shortcut access to ‘add to library’AMAZON MUSIC
Soundtracks from Prime Video
Amazon Music automatically recommends soundtracks and songs from the content watched on Prime Video enabling users to further immerse themselves in a seamless experience.
Listen to songs and soundtracks heard on Prime Video straight on Amazon Music
Delve in the ecosystem without the need for 3rd party software and services
AMAZON MUSIC
Home Page Refresh
The new design balances out both customizability and integrate machine learning and artificial intelligence. This again enables a hyper-personalized experience.
The two main features include a dynamic personalized station and a customizable quick access tabAMAZON MUSIC
Enhanced Discoverability
One of the centrepieces to a good music streaming experience lies in the user’s ability to receive personalized recommendations.
The ‘Previews’ section takes care of that by layering in explorative search over the direct search function through algorithm-based explorative previews and a shortcut access to ‘add to library’AMAZON MUSIC
Soundtracks from Prime Video
Amazon Music automatically recommends soundtracks and songs from the content watched on Prime Video enabling users to further immerse themselves in a seamless experience.
Listen to songs and soundtracks heard on Prime Video straight on Amazon Music
Delve in the ecosystem without the need for 3rd party software and services
AMAZON MUSIC
Home Page Refresh
The new design balances out both customizability and integrate machine learning and artificial intelligence. This again enables a hyper-personalized experience.
The two main features include a dynamic personalized station and a customizable quick access tabAMAZON MUSIC
Enhanced Discoverability
One of the centrepieces to a good music streaming experience lies in the user’s ability to receive personalized recommendations.
The ‘Previews’ section takes care of that by layering in explorative search over the direct search function through algorithm-based explorative previews and a shortcut access to ‘add to library’AMAZON MUSIC
Soundtracks from Prime Video
Amazon Music automatically recommends soundtracks and songs from the content watched on Prime Video enabling users to further immerse themselves in a seamless experience.
Listen to songs and soundtracks heard on Prime Video straight on Amazon Music
Delve in the ecosystem without the need for 3rd party software and services
AMAZON MUSIC
Home Page Refresh
The new design balances out both customizability and integrate machine learning and artificial intelligence. This again enables a hyper-personalized experience.
The two main features include a dynamic personalized station and a customizable quick access tabAMAZON MUSIC
Enhanced Discoverability
One of the centrepieces to a good music streaming experience lies in the user’s ability to receive personalized recommendations.
The ‘Previews’ section takes care of that by layering in explorative search over the direct search function through algorithm-based explorative previews and a shortcut access to ‘add to library’AMAZON MUSIC
Soundtracks from Prime Video
Amazon Music automatically recommends soundtracks and songs from the content watched on Prime Video enabling users to further immerse themselves in a seamless experience.
Listen to songs and soundtracks heard on Prime Video straight on Amazon Music
Delve in the ecosystem without the need for 3rd party software and services
Peripheral Design
PERIPHERAL DESIGN
Apple Watch App
Allowing quick access to Marketplace and Music
PERIPHERAL DESIGN
iOS Widgets
Offering quick access to shortcuts and commands right at the home screen.
PERIPHERAL DESIGN
Dark Mode
In response to one of the biggest user demands, now dark mode is accessible system wide.
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Design by Glen Yausep
Let's build the future together!
© 2024 • Made by Glen Samuel Yausep
Socials
Design by Glen Yausep
Let's build the future together!
© 2024 • Made by Glen Samuel Yausep
Design by Glen Yausep
Let's build the future together!
© 2024 • Made by Glen Samuel Yausep